Category Archives: Media Post

Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion

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Yahoo! in Talks to Acquire Tumblr: Deal Could Reach As High As $1 Billion (Adweek)
Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo! is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with the talks. While its revenue is modest, Tumblr has positioned itself as one of the few players in the digital ad world that is well-suited for brand advertising. And Tumblr is also the domain of the young, cool and creative crowd — not currently a Yahoo! sweet spot. AllThingsD Earlier this week, Yahoo! CFO Ken Goldman spoke at JPMorgan’s Global Technology conference and underscored the need for the aging Silicon Valley Internet giant to attract more users from the coveted 18-to-24-years-old age bracket. Along with more marketing, he explicitly said Yahoo! needed to be “cool again.” The Verge Since taking control of Yahoo!, Mayer has pursued a string of acquisitions, including Summly, Astrid, Jybe and others. In addition to the failed Dailymotion acquisition, the company has also been rumored to be looking at Hulu, although Mayer has previously said that the company is shopping for smaller targets valued in the $100 million range.

NY Post Buyouts Focus on ‘Loyal Soldiers… Highest Paid’ (Capital New York)
The New York Post stands to lose a sizable chunk of its longstanding institutional memory as newsroom employees who were offered buyouts last week decide whether or not to jump ship with exit packages. A list of around 10 Post journalists who are said to have been offered buyouts has been circulating among veterans of the tabloid. Those on the list are mostly older, longtime reporters and editors.

It’s Moving Day for Miami Herald Staff, Reporters (CBS Miami)
Moving trucks were parked along the walk in front of One Herald Plaza Thursday, as the Miami Herald passed its last day in the building it has known as home for half a decade. It was moving day.

New App Lets Mobile Users Opt Out Of Behavioral Targeting

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by Wendy Davis
Privacy compliance company Evidon has released a free iTunes app that allows Apple users to opt out of behavioral targeting by mobile ad networks. Users who download the app, dubbed Ad Control, can opt out of behavioral targeting by two networks: Jumptap and Tapad. …Read the whole story >>
by Steve Smith
One of the largest ad tech platforms for real-time bidding on the Web expands onto mobile this week. AppNexus says this move will bring thousands more buyers into the market. …Read the whole story >>
by Mark Walsh
Facebook on Tuesday formally rolled out ad targeting based on users’ online purchasing histories and location. The new self-serve option will allow marketers to target ads across some 500 specific audience categories from children’s cereal buyers to likely economy car buyers, matched to people who fit those profiles on Facebook. …Read the whole story >>
by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake in Dedicated Media, a digital advertising buying and optimization firm that looks to maximize efforts of advertising clients campaigns. …Read the whole story >>
by Gavin O’Malley
Social advertising revenues are forecast to reach $11 billion by 2017. If accurate, that would represent a compound annual growth rate of 18.6% from $4.7 billion in 2012. New ad products with driving social ad revenues. …Read the whole story >>
by Laurie Sullivan
Epson Moverio, an established hardware and software company, wants to build out its Android app network with support from developers, as well as ad agencies Omnicom, WPP Group, Publicis, Havas, and Dentsu. It’s got its eye on see-through, wearable 3D display glasses. …Read the whole story >>
by Laurie Sullivan
Differences and similarities in the way that U.K. and U.S. consumers use mobile devices vary based on lifestyle. While both cite the ability to compare prices and read reviews as top mobile research activities, 62% of U.K. consumers using mobile search are more likely to use their devices at home, compared with 52% in the U.S. …Read the whole story >>
by Mark Walsh
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012. Adobe has been among the companies behind the surge of digital editions in the last two years. …Read the whole story >>
by Erik Sass
Tablet computers are replacing desktop and notebook PCs in terms of functionality and usage. A large majority of tablet owners — 84% — said they now feel comfortable using their tablet for tasks that they previously performed on their laptop or desktop, including tasks involving sensitive financial information. …Read the whole story >>

 

Media Daily News 7:53AM

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by Steve McClellan
GroupM has created a new unit designed to help beef up the operation’s multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo, the Hispanic specialist unit at GroupM media shop MEC. …Read the whole story
by Wayne Friedman
By many measures, the mergers and acquisitions of media and marketing companies have slowed down for the start of 2013. The first quarter of 2013 witnessed a 30% slowdown to $8.2 billion from $11.2 billion in the first quarter of 2012. The value of deals was down nearly 70% from $25.6 billion in the fourth quarter of 2012. …Read the whole story
by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake in Dedicated Media, a digital advertising buying and optimization firm that looks to maximize efforts of advertising clients campaigns. …Read the whole story
by David Goetzl
Gobal ad spending increased 3.2% to $557 billion last year, propelled by a robust third quarter, which included the Olympics. The quarter’s 4.3% bump outpaced the 2.5% increase in the final three months, thanks to the holiday season. Increases are projected for 2014 and the Winter Olympics. …Read the whole story
by Erik Sass
TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising network, the company just announced. The partnership gives TargetSpot advertisers access to streaming audio inventory delivered via Microsoft Xbox consoles as well as Windows 8 and Windows RT tablet computers and PCs, and Windows Phone 8 mobile devices. …Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million. The news comes amid ongoing talks between investors and WPP over remuneration paid to Sorrell and other high-ranking executives at the company. …Read the whole story
by Wayne Friedman
National Geographic Channel says interactive activity for its Sunday night programs has raised time spent with the network. Viewing time has been boosted by 25% over the last six months for its Sunday night prime-time shows: “Wicked Tuna, “Alaska State Troopers,” and “Doomsday Preppers.” …Read the whole story
by David Goetzl
The ad-supported free streaming of every March Madness game saw a massive traffic bounce for the length of the tournament. The nearly 50 million live streams were up 168% versus a year ago. …Read the whole story
by Mark Walsh
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012. Adobe has been among the companies behind the surge of digital editions in the last two years. …Read the whole story

 

Mobile Marketing Daily: Playboy Dresses For iPhone; Phablets A Phad?; Retail Expects M-Surge

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by Steve Smith
Playboy’s new iPhone app may not have the requisite nude body parts, but it has a lot of cheesecake, gadgets — and the smoothness of a slippery lothario. …Read the whole story

 

Focus on medium-sized smartphones and full-sized tablets and forget about “phablets.” While small phones account for 16% of devices overall, they make up only 7% of active users and 4% of app sessions. …Read the whole story
by Steve Smith
Retailers say they will be focusing on their mobile app strategy this year, hoping to increase the personalization experience as well as the analytics that these apps deliver back. …Read the whole story
by Erik Sass
Mobile advertising technology company 4Info is launching a new mobile ad-targeting product, AdHavenBullseye, that allows advertisers to target consumers and measure effectiveness more precisely, including calculating in-store sales lift from mobile ads. …Read the whole story
by Tyler Loechner
RTM Daily wrote back in February that the Google AdWords update could shake up mobile RTB. Internet marketing services provider Irep recently announced the “Smartphone Bidding Optimization Support Tool,” a tool designed to make that transition as smooth as possible. Google’s update, called Enhanced Campaigns, combines paid search ads on mobile and desktop. It will force more advertisers to mobile by the end of summer, and Irep fears that digital advertisers could end up lost in translation. …Read the whole story

 

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Mobile Marketing Daily: Flipboard Readers Now Editors; Facebook Enhances App Ads

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by Steve Smith
Flipboard issued its 2.0 version release yesterday with an eye toward empowering users as editors. With the new release, the app is now engaging users more directly in the process of making new content. With the touch of a button, the reader can now tag specific articles and build magazines that can be made public for others to see or kept private for their own later use. …Read the whole story
Facebook on Wednesday rolled out enhanced targeting features for its mobile app install ads that allow developers to reach specific versions of Android and iOS, as well as devices with WiFi-only connections. …Read the whole story
by Gavin O’Malley
Twitter is estimated to increase ad spending this year and next — taking in $582.8 million in global ad revenue this year and nearly $1 billion next year. Twitter is benefiting from the “native” nature of its mobile ad products, integrating its mobile ads with its core user experience. …Read the whole story
by Laurie Sullivan
Covario released findings Wednesday showing that its clients — the majority related to electronics and retail — spent 33% more on paid-search campaigns in Q1 2013 compared with the year-ago quarter. The Americas, driven by the U.S. and Canada, saw spending rise 29% year-on-year. …Read the whole story
In a preliminary victory for Google, a federal judge on Tuesday dismissed a host of privacy-related claims by a group of Android users who allege that the company wrongly transmitted their geolocation data and other personal information to app developers. …Read the whole story
by Mark Walsh
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its revenue base and build its U.S. market presence. The new third-party ad network is meant to build off those businesses while adding an additional revenue stream for Velti. …Read the whole story

 

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