Category Archives: Video Daily

VideoDaily: For Online Video Shares , Unruly Says, Those First Dates Are Important

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by Laurie Sullivan
What if an automated system on a brand’s Web site noticed visitors had poor video playback when renting a movie and automatically generated an apology letter — which in turn triggered a refund for the rental? Amazon does it. …Read the whole story
by Mark Walsh
Digital disruption of the media landscape will continue to drive M&A, partnerships and joint ventures this year. The communications industry will see continued consolidation this year as a result of growing demand for bandwidth supporting content consumption, social networking and location-based services. …Read the whole story
beverages
by Karlene Lukovitz
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reality TV and other work, has also gained visibility with the English-speaking audience through “Dancing With the Stars” and a Jennifer Lopez music video. …Read the whole story

 

Around the Net
CMSWire
Most online marketers in 2013 are evenly splitting their digital spending between brand and direct response advertising – even though there’s still a lack of consistency in effectively measuring ROI across platforms, per a new survey report by Vizu, a Nielsen company. The 2013 Online Advertising Performance Outlook report found that brand ad spending is expected to grow more quickly than direct response advertising. …Read the whole story
BusinessWeek.com
For many of the more than 1 million creators who have signed up for YouTube’s ad-revenue sharing program since its launch, the payout has been disappointing. The surge in new content makes it harder for any one content channel on the site to get noticed. Even worse for creators: Rates that advertisers pay to be on popular videos have fallen, according to TubeMogul. …Read the whole story
Econsultancy.comAshley Friedlein CEO & Co-Founder Econsultancy
Ashley Friedlein, CEO and co-founder of Econsultancy invites visitors to the Website to send feedback to the company’s 12-point vision of the component parts of the new marketing landscape. “So what if we were to reconstitute marketing as it is today with digital and classic fully fused? What would that look like?” Feidlein asks. …Read the whole story
Fiercetelecom.com
A group of more than 20 online video creators, artists, actors, and consumer advocates have asked lawmakers to consider choosing a new FCC chairman who can deal with the usage caps that telcos and cable operators have placed on their broadband users.   …Read the whole story
Brand-e.biz
Oxfam has launched its crowdsourced Coldplay video featuring the band’s acoustic version of the track “In My Place” with footage and images submitted by consumers from 55 countries to raise awareness of land grabbing practices. The film shows people moving something favorite, personal or familiar from their home to somewhere it doesn’t belong. …Read the whole story

 

Video Daily

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by Joe Mandese
Nielsen began informing clients this week that it has officially decided to change the way it defines television to include non-traditional sources of TV viewing such as Internet-connected devices in its TV ratings sample households, and will make those changes effective with the start of the 2013-14 television season in September. The two most significant implications of those changes are that Nielsen will begin including Internet-only TV households in its sample, and will also start measuring viewing on Internet-connected TVs in its existing sample households. …Read the whole story
by Wendy Davis
The video-sharing service YouTube argues in new court papers that it has a free-speech right to continue to display the controversial “Innocence of Muslims” clip. …Read the whole story
by Laurie Sullivan
Google released a feature combining search advertising on AdWords with coupons and discount offers. Originally in beta, marketers expect a full rollout by the end of the month …Read the whole story
by Wayne Friedman
Charter Communications fourth-quarter revenues climbed, due to its video, Internet, commercial and advertising businesses. But like most cable operators, it lost customers; cable was down 4%. …Read the whole story