Tag Archives: Facebook

Social Media Makes It Harder to Move On When Relationships End

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by Erik Sass
Whether you are dumped or the dumper, most people will readily agree that it’s difficult to move on from a failed relationship. It turns out we may be making it even harder on ourselves with social media, which has a way of constantly shoving painful reminders in your face in the form of photos, messages and the like. And for those inclined to wallow — and I think we’ve all probably been there at one time or another — social media is a virtual treasure trove of mementos suitable for morose, unshowered contemplation. …Read the whole story
retail
by Sarah Mahoney
In a move designed to make the retail world sit up and take notice, Target is inviting shoppers to come to Cartwheel, a partnership with Facebook that it hopes will finally find a way to effectively combine retail, mobile and social media. The site is now in beta, and the Minneapolis-based chain says it will roll out shortly, “starting with a select group of REDcard holders.” …Read the whole story
Home Depot is ramping up spending on mobile video, increasing its investment fourfold from last year as well as expanding advertising to digital audio sites such as Pandora. About a third of Home Depot’s traffic last year came through mobile; the company is making an effort to place an equal emphasis on both the mobile Web and apps. …Read the whole story
by Wayne Friedman
Which media does better with social media? Seems everyone can claim some victory — with TV believing it grabs more benefits. Local broadcast TV viewers are 85% more likely to post photos and videos than users of all media — this is compared to radio, newspapers, broadcast and cable television. …Read the whole story
A Web user has sued Facebook for allegedly sending her an SMS message suggesting that she send “friend” requests to other users. An Illinois resident claims the social network violated the Telephone Consumer Protection Act by sending her cell phone an unwanted ad. …Read the whole story
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Media Daily News

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by Steve McClellan
NEW ORLEANS — Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming the news during a 4As Conference session, Invidi Executive Vice President Michael Kubin said the company’s addressable system would be brought to Comcast Cable systems in phases, but did not provide a timetable. The deal would bring the number of TV homes with addressable capability to 60 million. …Read the whole story
by Erik Sass
Arbitron, the country’s dominant radio ratings firm, is warning radio station clients against a number of potential pitfalls related to social media, all of which trace back to the company’s strict prohibition on contact between radio stations and Arbitron panelists and diary-keepers. …Read the whole story
by Wayne Friedman
Television’s 30-second ad commercial units costs keep climbing — now nearly three years in a row. In the fourth quarter, the average cost per 30-second commercial grew 5% to $122,734 from $116,699 in the fourth quarter of 2011. …Read the whole story
by David Goetzl
Netflix users will be able to swiftly intersect with social media as the streaming video giant offers the opportunity to link an account with Facebook. The millions of Netflix streamers will be able to sync their accounts, such that friends’ information on viewing activity appears only within Netflix, or alternatively, more widely on Facebook. …Read the whole story
by Erik Sass
Ricochet, the content marketing platform launched by The New York Times Co. in April of last year, is adding a number of publications to its list of partners, including the entire Conde Nast magazine portfolio, ‘People,’ ‘Forbes’ and ‘Advertising Age.’ Publishing partners make their content available to advertisers that want to associate their brands with, for example, articles about a particular subject. …Read the whole story
by David Goetzl
Stan Kroenke, the sports entrepreneur who owns teams in multiple leagues, will add the Outdoor Channel to his portfolio. Kroenke Sports & Entertainment has a deal to acquire the network’s parent for $8.75 a share, beating out an earlier agreement with InterMedia Partners, which would have merged the Outdoor Channel with the Sportsman Channel. …Read the whole story
by Steve McClellan
NEW ORLEANS — Two-thirds of children between the ages of 7 and 13 would prefer to have a tech gadget rather than a toy to play with. According to Allison Arling-Giorgi, senior director of strategic innovation at The Intelligence Group, who presented her firm’s research findings at the 4As, those children are “the main drivers behind parental purchases.” …Read the whole story
by Wayne Friedman
Movie studios reported a record-breaking year for 2012 — so it comes as no surprise that theatrical exhibitors are also registering stellar results. AMC Entertainment witnessed nearly an 11% rise in annual revenues to $2.7 billion. …Read the whole story
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Online Media Daily

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by Joe Mandese
In what is likely the most accurate accounting ever of the U.S. media-buying marketplace, a new, more realistic and somewhat surprising picture of ad spending is beginning to emerge. The data, the first ever to be released publicly from a system that taps directly into the data processing systems of Madison Avenue‘s major agency holding companies, is shedding light on real market behavior, including a dramatic slowdown in the expansion of online’s premium display advertising marketplace, and a corresponding upsurge in so-called “secondary” display media-buying channels such as ad networks and exchanges. …Read the whole story >>
by Laurie Sullivan
Facebook’s heavy-footed entrance into the advertising space after agreeing to acquire Atlas from Microsoft has caused confusion about its intentions and future in ad serving. But Microsoft’s focus remains on a mix of search and display ads to support brands. …Read the whole story >>
Two pay-per-click marketers have asked a federal appellate court to allow them to proceed with a class-action lawsuit against the social networking service. The companies claim Facebook violated its contract with pay-per-click marketers by charging them for invalid clicks. …Read the whole story >>
Independent app developers have a harder time breaking through because of the proliferation of device types that require deep pockets to support widely. This fragmentation has made it harder for smaller developers to compete. …Read the whole story >>
by Mark Walsh
Facebook is continuing to add small- and medium-sized businesses at a strong clip this year. The social network now has a total of 15 million Pages run by businesses and brands globally, up from 13 million at the end of 2012. Local businesses are playing a key part in Pages growth. …Read the whole story >>
by Gavin O’Malley
Forget influencers, social sharers, or brand obsessives. News organizations desperate to court online readers should focus their energies on “reward-seekers.” …Read the whole story >>
by Wayne Friedman
Looking to finally broaden the way advertisers get TV viewer guarantees, three Disney-ABC networks have adopted a new system. It uses Nielsen’s Online Campaign Ratings and traditional C3 rating measurement, delivering a single audience guarantee across TV, computers, tablets, or phones. …Read the whole story >>
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Facebook Is Form of Self-Affirmation

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by Erik Sass
Facebook‘s massive popularity is due at least in part to its psychological impact on users, including beneficial effects like bolstering feelings of confidence and self-worth, according to a new study by researchers at the University of Wisconsin and Cornell University. …Read the whole story

 

BEVERAGES
by Karlene Lukovitz
Bizzie Gold is the founder of BUTI Fitness – routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good Earth incorporate new moves named for the new flavors, Cocoa Tango and Sweetly Twisted. …Read the whole story

 

Around the Net
by Laurie Sullivan
I’m beginning to wonder whether Google’s idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands to better understand the topics with greatest interest to site … …More
by Dale Cooke
In the pharmaceutical industry, we have become accustomed to a discussion about adopting “risky” communications channels such as social media. These discussions overlook one thing: There are no risky media. …More
SEARCH
by Laurie Sullivan
Sometimes trends don’t ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines and Web sites. A list published Monday provides insight into some … …More
by Ryan DeShazer
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook’s announced acquisition of the Atlas digital advertising platform last week marked a very peculiar day in the history … …More
Are teens spending less time on Facebook? Likely. Ultimately, the problem with being the latest shiny toy in techland is that eventually a shinier toy comes along. That, in a nutshell, is the dark cloud looming … …More
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Online Media Daily

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by Laurie Sullivan
Ad agencies initially focusing on smartphones are transitioning mobile content to desktop computers. Consumers moving to the Microsoft Windows 8 operating system and touchscreens will prompt the change. …Read the whole story >>
Facebook will begin allowing marketers to work with third-party data providers to better target ads through its Custom Audiences tool. The social network will allow marketers to partner with Datalogix, Epsilon, Acxiom and BlueKai to run Custom Audiences ads. …Read the whole story >>
by Mark Walsh
The cost to acquire app users fell 7% in January, as the number of downloads increased. The dip in marketing costs reflects a typical post-holiday softening of the ad market, coupled with increased inventory from the surge in new smartphones and tablets. …Read the whole story >>
by Wendy Davis
Clipping-service Meltwater’s “parasitical behavior” poses a threat to news organizations, the New York Times Co. says in new court papers. The NYT and other news organizations make that argument in a friend-of-the-court brief backing The Associated Press in its copyright lawsuit …Read the whole story >>
by Mark Walsh
When it comes to using Wi-Fi-enabled mobile devices in stores, women outpace men in seven of nine activities tracked, including looking for in-store deals, communicating with friends, finding other product options and social-media posting. …Read the whole story >>
by Gavin O’Malley
Deals, discounts, and exclusive content are not nearly as important to social media consumers as the inherent loyalty they feel for certain brands. In fourth-quarter 2012, 60.7% of mobile users said they followed brands on Twitter in a show of natural support, compared to 51.9% who did so simply to receive sales or deals. …Read the whole story >>
by Laurie Sullivan
Big data is great — but what if it’s wrong? A shift toward too much automation in programmatic buying prompted Casale Media to re-ink its agreement with IgnitionOne to maintain a more personal touch with publisher relationships and monitor the data more closely. …Read the whole story >>
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