Tag Archives: Google

Mobile Marketing Daily: Playboy Dresses For iPhone; Phablets A Phad?; Retail Expects M-Surge

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by Steve Smith
Playboy’s new iPhone app may not have the requisite nude body parts, but it has a lot of cheesecake, gadgets — and the smoothness of a slippery lothario. …Read the whole story

 

Focus on medium-sized smartphones and full-sized tablets and forget about “phablets.” While small phones account for 16% of devices overall, they make up only 7% of active users and 4% of app sessions. …Read the whole story
by Steve Smith
Retailers say they will be focusing on their mobile app strategy this year, hoping to increase the personalization experience as well as the analytics that these apps deliver back. …Read the whole story
by Erik Sass
Mobile advertising technology company 4Info is launching a new mobile ad-targeting product, AdHavenBullseye, that allows advertisers to target consumers and measure effectiveness more precisely, including calculating in-store sales lift from mobile ads. …Read the whole story
by Tyler Loechner
RTM Daily wrote back in February that the Google AdWords update could shake up mobile RTB. Internet marketing services provider Irep recently announced the “Smartphone Bidding Optimization Support Tool,” a tool designed to make that transition as smooth as possible. Google’s update, called Enhanced Campaigns, combines paid search ads on mobile and desktop. It will force more advertisers to mobile by the end of summer, and Irep fears that digital advertisers could end up lost in translation. …Read the whole story

 

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Mobile Marketing Daily: Flipboard Readers Now Editors; Facebook Enhances App Ads

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by Steve Smith
Flipboard issued its 2.0 version release yesterday with an eye toward empowering users as editors. With the new release, the app is now engaging users more directly in the process of making new content. With the touch of a button, the reader can now tag specific articles and build magazines that can be made public for others to see or kept private for their own later use. …Read the whole story
Facebook on Wednesday rolled out enhanced targeting features for its mobile app install ads that allow developers to reach specific versions of Android and iOS, as well as devices with WiFi-only connections. …Read the whole story
by Gavin O’Malley
Twitter is estimated to increase ad spending this year and next — taking in $582.8 million in global ad revenue this year and nearly $1 billion next year. Twitter is benefiting from the “native” nature of its mobile ad products, integrating its mobile ads with its core user experience. …Read the whole story
by Laurie Sullivan
Covario released findings Wednesday showing that its clients — the majority related to electronics and retail — spent 33% more on paid-search campaigns in Q1 2013 compared with the year-ago quarter. The Americas, driven by the U.S. and Canada, saw spending rise 29% year-on-year. …Read the whole story
In a preliminary victory for Google, a federal judge on Tuesday dismissed a host of privacy-related claims by a group of Android users who allege that the company wrongly transmitted their geolocation data and other personal information to app developers. …Read the whole story
by Mark Walsh
Mobile marketing firm Velti on Wednesday announced the launch of a new mobile ad network called Velti Media as it seeks to expand its revenue base and build its U.S. market presence. The new third-party ad network is meant to build off those businesses while adding an additional revenue stream for Velti. …Read the whole story

 

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Mobile Marketing Daily

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by Steve Smith
Finding a discrete place for the tablet experience between desktop and mobile will be one of the interesting marketer challenges this year. The Shopkick app is a good reminder of one of the key issues that marketers have finally understood and fully embraced in 2013: the tablet is not a phone. …Read the whole story
by Steve Smith
Apple continues to enforce stricter oversight over app privacy as well as standardization by banning the use of UDIDs in apps and requiring support for Retina and iPhone 5 displays. …Read the whole story
by Laurie Sullivan
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of Bing, Google, and Yahoo search engines on smaller Web properties. Companies may build the next big search engines by tying together networks like adMarketplace with platform providers, such as Kenshoo and Marin Software. …Read the whole story
by Mark Walsh
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices. The company’s free Measure for Apps offering provides data on app traffic, installs and return usage. The service also includes information on visit frequency, traffic by app version, and top countries and top devices for a given app. …Read the whole story
by Wayne Friedman
TV time shifting — the activity of consumers and their DVRs — can be wasteful. About a third (36%) of all worldwide recorded TV content is never watched. In the U.S. that number is higher, 41%. …Read the whole story
by Gavin O’Malley
Continuing to push the promise of scalable “native” advertising, Sharethrough just released some data, which — surprise, surprise — reflects well on the model formerly known as the “advertorial.” Native ads generated 82% brand lift among users exposed to the Jarritos ads. …Read the whole story
by Erik Sass
‘The Atlantic’ has partnered with NowThis News, a Web start-up which produces short-form videos about current events and related topics, according to Poynter. The partnership will give The Atlantic Web site access to two to three videos specifically produced by NowThis to help illustrate its stories. …Read the whole story
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Facebook Is Form of Self-Affirmation

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by Erik Sass
Facebook‘s massive popularity is due at least in part to its psychological impact on users, including beneficial effects like bolstering feelings of confidence and self-worth, according to a new study by researchers at the University of Wisconsin and Cornell University. …Read the whole story

 

BEVERAGES
by Karlene Lukovitz
Bizzie Gold is the founder of BUTI Fitness – routines that combine yoga, tribal dance and plyometrics. The BUTI workout videos created for Good Earth incorporate new moves named for the new flavors, Cocoa Tango and Sweetly Twisted. …Read the whole story

 

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by Laurie Sullivan
I’m beginning to wonder whether Google’s idea to integrate social signals into search query rankings will backfire. Search term analysis has always allowed brands to better understand the topics with greatest interest to site … …More
by Dale Cooke
In the pharmaceutical industry, we have become accustomed to a discussion about adopting “risky” communications channels such as social media. These discussions overlook one thing: There are no risky media. …More
SEARCH
by Laurie Sullivan
Sometimes trends don’t ultimately amount to much, but keeping one eye on the future helps marketers support paid-search campaigns and optimization strategies on engines and Web sites. A list published Monday provides insight into some … …More
by Ryan DeShazer
You can call it business diversification. You can call it being prudent. Whatever you call it, Facebook’s announced acquisition of the Atlas digital advertising platform last week marked a very peculiar day in the history … …More
Are teens spending less time on Facebook? Likely. Ultimately, the problem with being the latest shiny toy in techland is that eventually a shinier toy comes along. That, in a nutshell, is the dark cloud looming … …More
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Around the Net in Brand Marketing

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social-media-servicesGoogle Nixes Bricks And Mortar
EWeek
Andy Rubin, Google’s Android chief, says recent reports that Google retail stores are in the works are unfounded. There had been buzz about Google getting into retail in major cities, but the chief of Google’s Android ecosystem said no to reporters at the Mobile World Congress event in Barcelona, Spain. - Read the whole story…
Emirates Emblematic Of Middle East Sports Sponsorships
AME Info
Emirates Airline’s recent $180 million deal with Formula One is one example of how GCC (Gulf Cooperation Council) companies are inking big sports deals for brand building. As a new global partner of Formula One, the Dubai-based carrier will have a branding presence at 15 races on the 2013 FIA Formula One World Championship calendar across the globe. - Read the whole story…
How Twitter And Facebook Focus On Marketers
Brand Channel
Following Twitter’s launch of its advertising API (application programming interface) where marketers can manage Twitter from their own apps, none other than Sir Martin Sorrell said Twitter’s for PR. “If you look at the Olympics in London, the big winner was Twitter. It wasn’t Facebook. It wasn’t even Google.” - Read the whole story…
PayPal Co-Founder Launches Affirm
All Things D
High-profile Silicon Valley entrepreneur Max Levchin is launching a new mobile payments startup called Affirm. It’s the first project emerging from Levchin’s San Francisco tech incubator Hard, Valuable, Fun (HVF), which he started after selling his last company – Slide – to Google and then eventually leaving the search giant. Previous to that, Levchin and investor Peter Thiel had sold PayPal to eBay. - Read the whole story…
L’Oreal Brand Site Goes Ecommerce
Digiday
L’Oreal Paris is the latest brand to try responsive design, a way to make web sites scalable to different devices. The new LOrealParisUSA.com is meant to give users an experience based his or her preferences. According to L’Oreal Paris, the idea is that the experience will adapt to users’ needs based on how, when and why they’re accessing the site. L’Oreal and others are using data to customize their messaging and Web content on the fly. - Read the whole story…
Rolls-Royce Teases New Wraith
Detroit Bureau
With the introduction of its most powerful model ever little more than a week away, Rolls Royce is offering another teaser image of the Wraith that reveals the coupe’s fastback shape. The car shares its platform with the Ghost. The company says the Wraith will be “the most dynamic, powerful and beautiful Rolls-Royce in the company’s history.” - Read the whole story…
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