On February 22nd Estée Lauder announced an exclusive partnership with the Emmy® and Golden Globe® award-winning AMC drama Mad Men®. Estée Lauder will introduce two limited edition makeup collections. The first Estée Lauder Mad Men® Collection will debut in March 2012, timed with the premiere of Season Five, and the second collection will launch with Season Six in 2013.
The first collection features classic makeup items inspired by vintage pieces from the Estée Lauder archives and by the look of the women featured in Mad Men’s® 1960’s New York City setting. There are two pieces: the Estée Lauder Mad Men® Collection Lipstick in Cherry and the Estée Lauder Mad Men® Collection Creme Rouge in Evening Rose. Both come in fluted golden cases and leather-like pouches, and the outer carton for the collection is a custom design inspired by the Estée Lauder packaging from the 1960’s.