TV Blog

 

by David Goetzl
Widespread use of apps, Netflix and other functions on smart TVs may be a while away, but the sets are making their way into homes at an increasingly higher rate. Some 25%-plus of TV sets shipped globally last year were smart TVs. …Read the whole story
AUTOMOTIVE
by Karl Greenberg
The automaker, in its fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast, will run nine ads comprising seven 30-second spots touting as many models during the ceremony, and two 30-second ads during pre-show coverage. …Read the whole story
by Wayne Friedman
Strong advertising gains helped Univision Communications add nearly 10% to its revenue coffers in the fourth quarter 2012. Fourth-quarter revenue climbed 9% to $672 million for the Spanish-language media company’s TV, radio and digital businesses. …Read the whole story
by Wayne Friedman
Crown Media Holdings’ Hallmark Channel struggled to improve ad revenue for its fourth quarter 2012, but first quarter 2013 business — including new 2013 calendar year upfront deals — have showed steady gains. Current 2013 scatter ad market for Hallmark Channel is showing big pricing gains — 24% higher — over the upfront. …Read the whole story
AUTOMOTIVE
by Karl Greenberg
Goodyear’s campaign, via Austin’s GSD&M Idea City and Boston’s Digitas, makes the demands of NASCAR’s bruising race environment a halo for the tire brand by exploiting the fact that all NASCAR race cars have to be shoed in Goodyear tires, as part of the partnership. …Read the whole story
by Joe Mandese
Nielsen began informing clients this week that it has officially decided to change the way it defines television to include non-traditional sources of TV viewing such as Internet-connected devices in its TV ratings sample households, and will make those changes effective with the start of the 2013-14 television season in September. The two most significant implications of those changes are that Nielsen will begin including Internet-only TV households in its sample, and will also start measuring viewing on Internet-connected TVs in its existing sample households. …Read the whole story

 

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