25th Anniversary Edition of “Premio Lo Nuestro” Reaches 11.6 Million Viewers

MIAMI – FEBRUARY 22, 2013 – The longest running Latin music awards show in the U.S., the 25th anniversary edition of the “Premio Lo Nuestro” Latin Music Awards on Thursday, February 21, gathered a glamorous array of entertainers, while 11.6 million viewers tuned in to all or part of the live three-hour broadcast on the Univision Network. For the fourth consecutive year, the awards show helped position Univision as the No. 2 broadcast network among Adults 18-34, beating ABC, CBS and NBC. In fact, the awards show delivered more Adult 18-34 viewers than the entire original line-ups on ABC (“Zero Hour,” “Grey’s Anatomy” and “Scandal”), as well as the first-run episodes of CBS’ “Two and a Half Men,” “Person of Interest” and “Elementary,” and NBC’s “Community,” “Parks and Recreation” and “1600 Penn.”

Additionally, Univision ranked as the No. 3 broadcast network for the night among Adults 18-49 for the second consecutive year, beating ABC and NBC. Last night’s broadcast of “Premio Lo Nuestro” also marked the twenty-second consecutive night since the start of the February 2013 Sweep that Univision finished ahead of NBC with Adult 18-49 viewers, averaging two times its Adult 18-49 audience.
The broadcast of “Premio Lo Nuestro” from 8 p.m. to 11 p.m. delivered an average audience of 6.4 million Total Viewers 2+, 3.5 million Adults 18-49 and 1.7 million Adults 18-34, marking Univision’s highest-rated night in the current season. With year-over-year audience increases among Total Viewers 2+ (+13%) and Adults 18-49 (+11%), last night’s broadcast of “Premio Lo Nuestro” delivered its highest audience in the history of the awards show since 2009.

Read more: http://corporate.univision.com/2013/press/25th-anniversary-edition-of-premio-lo-nuestro-reaches-11-6-million-viewers-and-makes-univision-no-2-network-for-the-night-among-adults-18-34-for-fourth-consecutive-year/#ixzz2LlYL9Apn
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