Email Marketing

A study by Vocus and Edge Research ranks advertising channels by effectiveness, based on survey responses from over 600 marketing decision-makers at small and medium-sized businesses. The SMBs ranked TV Advertising, Events and Trade Shows, and Radio Advertising as being the most effective marketing channel. Email was near the bottom of the list, below SEO, Online Display Ads and Social Media, but above Direct Mail and Print Mail.  …Read the whole story
Email-focused market research company The Relevancy Group has hired Chris Marriott as its new VP of Services and Principal Consultant. Marriott was formerly the Vice President of Agency Services at StrongMail and held a similar position at Acxiom. The Relevancy Group’s CEO and Co-Founder David Daniels cited Marriott’s background in both the agency and marketer communities as useful in “implementing efforts to integrate e-mail with other digital channels.” …Read the whole story
All Spammed Up
The trillion spam messages worldwide currently sent every month began with a message sent by an enterprising computer salesperson to 600 users of the original ARPANET system. DEC marketing executive Gary Thuerk used ARPANET to let all its users know about a new operating system available from DEC that would support ARPANET, and used an (all caps) email message to invite users to demo events the company was hosting in California.  …Read the whole story
Courier Journal
A military voting bill in Kentucky was passed unanimously by the state’s Senate Committee on Veterans, but only after a provision allowing servicemen and women to vote via email was stripped. Proponents of the measure point out that only 80% of military absentee ballots were counted due to mailed-in ballots arriving too late or being lost altogether. Opponents of the measure said that internet and email voting were only left in the bill because of a drafting error.  …Read the whole story
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