Twitter Ads API in Real-Time, Is This The Marketer’s Dream?

by Tyler Loechner
Twitter this week announced its Twitter Ads API, which opens the door for advertising to expand on the social media site. In addition, Twitter hopes the Ads API will push their annual revenue from 9 figures to 10, according to Brian Wieser, CFA, senior research analyst, Pivotal Research Group. Everything on Twitter happens in real-time, but marketers have been unable to take full advantage of the millions of “Tweeters” quite yet. The lack of an API has not been solely responsible for this, but Wieser believes Twitter will now be able to offer similar ad campaign management to Facebook, which … …Read the whole story
by Tyler Loechner
Martini Media has promoted Thomas O’Regan to president and CRO as the company continues its shift from premium to programmatic. Martini Media saw rapid growth in 2012, and O’Regan’s promotion is meant to foster further growth in 2013 in the RTB space. “Tom will play an integral role in our dynamic growth phase as we move from premium sales to more programmatic revenue,” stated Skip Brand, founder and CEO of Martini Media. …Read the whole story
Since formally launching in September, Facebook Exchange, the real-time bidding platform has attracted 1,300 advertisers and is now processing over 1 billion impressions per day. …Read the whole story
by Joe Mandese
Paul Danckaert has joined Washington, DC-based agencyQ as CTO. He was CTO and principal analyst at IR Technologies. …Read the whole story
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