Around the Net in Brand Marketing

social-media-servicesGoogle Nixes Bricks And Mortar
EWeek
Andy Rubin, Google’s Android chief, says recent reports that Google retail stores are in the works are unfounded. There had been buzz about Google getting into retail in major cities, but the chief of Google’s Android ecosystem said no to reporters at the Mobile World Congress event in Barcelona, Spain. – Read the whole story…
Emirates Emblematic Of Middle East Sports Sponsorships
AME Info
Emirates Airline’s recent $180 million deal with Formula One is one example of how GCC (Gulf Cooperation Council) companies are inking big sports deals for brand building. As a new global partner of Formula One, the Dubai-based carrier will have a branding presence at 15 races on the 2013 FIA Formula One World Championship calendar across the globe. – Read the whole story…
How Twitter And Facebook Focus On Marketers
Brand Channel
Following Twitter’s launch of its advertising API (application programming interface) where marketers can manage Twitter from their own apps, none other than Sir Martin Sorrell said Twitter’s for PR. “If you look at the Olympics in London, the big winner was Twitter. It wasn’t Facebook. It wasn’t even Google.” – Read the whole story…
PayPal Co-Founder Launches Affirm
All Things D
High-profile Silicon Valley entrepreneur Max Levchin is launching a new mobile payments startup called Affirm. It’s the first project emerging from Levchin’s San Francisco tech incubator Hard, Valuable, Fun (HVF), which he started after selling his last company – Slide – to Google and then eventually leaving the search giant. Previous to that, Levchin and investor Peter Thiel had sold PayPal to eBay. – Read the whole story…
L’Oreal Brand Site Goes Ecommerce
Digiday
L’Oreal Paris is the latest brand to try responsive design, a way to make web sites scalable to different devices. The new LOrealParisUSA.com is meant to give users an experience based his or her preferences. According to L’Oreal Paris, the idea is that the experience will adapt to users’ needs based on how, when and why they’re accessing the site. L’Oreal and others are using data to customize their messaging and Web content on the fly. – Read the whole story…
Rolls-Royce Teases New Wraith
Detroit Bureau
With the introduction of its most powerful model ever little more than a week away, Rolls Royce is offering another teaser image of the Wraith that reveals the coupe’s fastback shape. The car shares its platform with the Ghost. The company says the Wraith will be “the most dynamic, powerful and beautiful Rolls-Royce in the company’s history.” – Read the whole story…
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