Google Still Shut Out of Facebook’s Ad Exchange; Nickelodeon Targets ‘Post-Millennials’ in Upfront

2-26-13-grokrFacebook’s Ad Exchange Gives AOL Access, But Google Still Shut Out. AOL Joins Mediamath, Turn, AppNexus, Rocketfuel and Others. It appears Facebook is opening up its exchange inventory to everyone but Google. Full Article

Nickelodeon Targets ‘Post-Millennials’ in Upfront. Children’s Net Moves Beyond TV, Rolls Out App Along With New Shows. Nickelodeon is looking to serve children born after 2005, introducing a slate of animated and live-action comedy series at its upfront presentation in New YorkFull Article

Can Huawei’s Latest Branding Campaign ‘Make It Possible’? Chinese Smartphone Maker Is Now Third-Largest in the World. Chinese telecoms giant Huawei kicked off a branding campaign for its devices business at the Mobile World Congress in Barcelona this week. Full Article

Cablevision Sues Viacom for Making It Run Second-Tier Channels. Cable Provider Takes Potshot at VH1 Classic, Palladia. Cablevision is suing Viacom, alleging the distributor is forcing it to carry and pay for 14 lower-rated networks such as Palladia and VH1 Classic. Full Article

Not Every Major Cultural Moment Deserves an Immediate ResponseSuper Bowl and Oscars Campaigns Prove Marketers are Fascinated With Real-Time Marketing. The marketing industry’s fascination with “real-time marketing” reached a tipping point during Sunday night’s Oscars telecast.   Full Article

Toyota Celebrates 75 Years with Mind-Boggling Interactive Family Tree. Creativity’s Pick of the Day. Toyota is celebrating its 75th anniversary with an interactive family tree that pulls together vast amounts of data from throughout the company’s history. Full Article

 

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