Can You See Me Now? Companies Ranking Highest In Search Visibility

by Laurie Sullivan
Amazon, Zappos and Best Buy Web sites have become the most visible retailers in paid-search campaigns and the most likely to be seen in organic search results, according to a recent study. Ask.com takes the top position for paid search overall. …Read the whole story
by Laurie Sullivan
Real-time marketing techniques have begun to mature, enabling big brands to take bigger risks. A Taco Bell sponsored concert at the South by Southwest (SXSW) annual music conference became part of the brand’s Feed the Beat program, a project that financially supports emerging artists with Taco Bell gift cards and opportunities to become featured in the brand’s advertisements. …Read the whole story
by Mark Walsh
Microsoft has released a new study focused on why people are using multiple devices and what motivates simultaneous or sequential use across screens. Partnering with Flamingo Research and Ipsos OTX, the company surveyed some 3,000 people in five markets — Australia, Brazil, Canada, the U.K. and the U.S. …Read the whole story
by Wendy Davis
The self-regulatory group Digital Advertising Alliance is poised to release new mobile privacy standards. The standards, which could be unveiled as soon as next week, are expected to be consistent with the DAA’s long-standing guidelines requiring members to notify consumers about online behavioral targeting, but updated with new mobile-specific rules, including targeting ads based on information collected across apps, and giving consumers the ability to opt out. …Read the whole story
by Joe Mandese
As part of a reorganization of its executive team, rich online media advertising developer Undertone has tapped the top product and strategy executive from over-the-top TV platform Rovi as its first COO. As head of operations, the new executive, Corey Ferengul, will oversee Undertone’s product, ops and marketing functions at a time when the lines between traditional TV advertising and online media are blurring more than ever before. …Read the whole story
by Laurie Sullivan
Data and analytics engine eXelate will announce Thursday that Khurrum Malik, former comScore vice president of marketing, has joined the company as CMO, responsible for global strategies. …Read the whole story
by Gavin O’Malley
“Plurals” — or those born since 1997 — are highly optimistic, but have been profoundly impacted by recent economic uncertainties. Highly demanding, Plurals expect brand to bend to their wishes, entertain them to no end, and meet the highest ethical and performance standards. …Read the whole story
by Mark Walsh
Annual digital marketing budgets, on average, amounted to 2.5% of a company’s revenue in 2012 and will grow 9% this year. The majority of companies spend between 10% and 50% of their marketing budget on digital efforts, with an average of 25%. …Read the whole story
RESEARCH
by Aaron Baar
Google, Apple, Microsoft, Yahoo, Amazon, Facebook and eBay dominate the top 10 list of companies deemed by U.S. consumers to be most influential, based on surveys that rate companies according to several different categories. …Read the whole story

 

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