Media Daily News 7:53AM

by Steve McClellan
GroupM has created a new unit designed to help beef up the operation’s multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo, the Hispanic specialist unit at GroupM media shop MEC. …Read the whole story
by Wayne Friedman
By many measures, the mergers and acquisitions of media and marketing companies have slowed down for the start of 2013. The first quarter of 2013 witnessed a 30% slowdown to $8.2 billion from $11.2 billion in the first quarter of 2012. The value of deals was down nearly 70% from $25.6 billion in the fourth quarter of 2012. …Read the whole story
by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake in Dedicated Media, a digital advertising buying and optimization firm that looks to maximize efforts of advertising clients campaigns. …Read the whole story
by David Goetzl
Gobal ad spending increased 3.2% to $557 billion last year, propelled by a robust third quarter, which included the Olympics. The quarter’s 4.3% bump outpaced the 2.5% increase in the final three months, thanks to the holiday season. Increases are projected for 2014 and the Winter Olympics. …Read the whole story
by Erik Sass
TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising network, the company just announced. The partnership gives TargetSpot advertisers access to streaming audio inventory delivered via Microsoft Xbox consoles as well as Windows 8 and Windows RT tablet computers and PCs, and Windows Phone 8 mobile devices. …Read the whole story
by Steve McClellan
WPP CEO Martin Sorrell is reportedly the richest person in the UK’s marketing and communications sector, with an estimated worth of $320 million. The news comes amid ongoing talks between investors and WPP over remuneration paid to Sorrell and other high-ranking executives at the company. …Read the whole story
by Wayne Friedman
National Geographic Channel says interactive activity for its Sunday night programs has raised time spent with the network. Viewing time has been boosted by 25% over the last six months for its Sunday night prime-time shows: “Wicked Tuna, “Alaska State Troopers,” and “Doomsday Preppers.” …Read the whole story
by David Goetzl
The ad-supported free streaming of every March Madness game saw a massive traffic bounce for the length of the tournament. The nearly 50 million live streams were up 168% versus a year ago. …Read the whole story
by Mark Walsh
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012. Adobe has been among the companies behind the surge of digital editions in the last two years. …Read the whole story

 

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