New App Lets Mobile Users Opt Out Of Behavioral Targeting

by Wendy Davis
Privacy compliance company Evidon has released a free iTunes app that allows Apple users to opt out of behavioral targeting by mobile ad networks. Users who download the app, dubbed Ad Control, can opt out of behavioral targeting by two networks: Jumptap and Tapad. …Read the whole story >>
by Steve Smith
One of the largest ad tech platforms for real-time bidding on the Web expands onto mobile this week. AppNexus says this move will bring thousands more buyers into the market. …Read the whole story >>
by Mark Walsh
Facebook on Tuesday formally rolled out ad targeting based on users’ online purchasing histories and location. The new self-serve option will allow marketers to target ads across some 500 specific audience categories from children’s cereal buyers to likely economy car buyers, matched to people who fit those profiles on Facebook. …Read the whole story >>
by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake in Dedicated Media, a digital advertising buying and optimization firm that looks to maximize efforts of advertising clients campaigns. …Read the whole story >>
by Gavin O’Malley
Social advertising revenues are forecast to reach $11 billion by 2017. If accurate, that would represent a compound annual growth rate of 18.6% from $4.7 billion in 2012. New ad products with driving social ad revenues. …Read the whole story >>
by Laurie Sullivan
Epson Moverio, an established hardware and software company, wants to build out its Android app network with support from developers, as well as ad agencies Omnicom, WPP Group, Publicis, Havas, and Dentsu. It’s got its eye on see-through, wearable 3D display glasses. …Read the whole story >>
by Laurie Sullivan
Differences and similarities in the way that U.K. and U.S. consumers use mobile devices vary based on lifestyle. While both cite the ability to compare prices and read reviews as top mobile research activities, 62% of U.K. consumers using mobile search are more likely to use their devices at home, compared with 52% in the U.S. …Read the whole story >>
by Mark Walsh
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine circulation in the second half of 2012. Adobe has been among the companies behind the surge of digital editions in the last two years. …Read the whole story >>
by Erik Sass
Tablet computers are replacing desktop and notebook PCs in terms of functionality and usage. A large majority of tablet owners — 84% — said they now feel comfortable using their tablet for tasks that they previously performed on their laptop or desktop, including tasks involving sensitive financial information. …Read the whole story >>

 

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