Twitter Profiting From TV With No Content Costs

by David Goetzl
This is not a new thesis. Credit would be given, but there is no memory of who promulgated it. So, so-and-so, hopefully will simply appreciate the appreciation here. The thought: how lucky Twitter is to profit from free content. Think about it. Twitter is essentially betting much of its future on serving as a hub for conversation about TV. …Read the whole story

 

by Mark Walsh
Video ads are coming to Facebook. The social network plans to ask up to $2.5 million a spot for a daylong run of TV-style ads that play automatically in users’ news feeds. Nielsen findings show Facebook has reach comparable to or higher than that of the four TV broadcast networks during the day. …Read the whole story
RETAIL
by Sarah Mahoney
As seismic healthcare and demographic changes swirl through the U.S., drug retailers are looking to get a bigger share of spending, with both RiteAid and Walgreens announcing major marketing initiatives. …Read the whole story
by David Goetzl
As Time Warner Cable and CBS continue to extend deadlines that could lead to lengthy station blackouts in large markets, darkness continues for stations owned by Journal Communications on TWC systems. Since July 25, affiliates in Milwaukee, Omaha and Green Bay have been off the air in homes served by the cable operator as a payment dispute ensues. …Read the whole story
by Wayne Friedman
Crown Media’s Hallmark Channel and Hallmark Movie Channel advertising revenue grew at a low single-digit percentage in the second quarter. Advertising sales for the two cable TV networks was up 3% to $67.6 million. …Read the whole story
by David Goetzl
The National Association of Broadcasters reacted angrily Tuesday to a trade group’s assertion that only 7% of U.S. TV homes get their signals solely via an antenna. The NAB cited research showing the figure is closer to 20%. …Read the whole story
SEARCH
by Laurie Sullivan
Attempting to solve one of marketing’s biggest dilemmas, Datorama has closed a $3 million Series A funding round. The investment, led by Cedar Fund and supported by Eric Schmidt’s investment firm Innovation Endeavors, will support advancements in cross-channel marketing. …Read the whole story
by Erik Sass
Martha Stewart Living Omnimedia reported that revenues fell 11.9% from $47.9 million in the second quarter of 2012 to $42.2 million in the second quarter of 2013, as an increase in merchandising revenues was offset by decreases in publishing and broadcasting. …Read the whole story
by Wayne Friedman
With its big NBA post-season package of games coming in the summertime period, ABC ranks first in all key viewing categories so far this summer period. CBS is leading in total viewers — nearly 5.4 million. …Read the whole story

 

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