New App Lets Mobile Users Opt Out Of Behavioral Targeting

New App Lets Mobile Users Opt Out Of Behavioral Targeting by Wendy Davis Privacy compliance company Evidon has released a free iTunes app that allows Apple users to opt out of behavioral targeting by mobile ad networks. Users who download the app, dubbed Ad Control, can opt out of behavioral targeting by two networks: Jumptap…

Media Daily News 7:53AM

GroupM Multicultural Debuts, Del Fa To Lead Unit by Steve McClellan GroupM has created a new unit designed to help beef up the operation’s multicultural offering. It will be led by Gonzalo Del Fa, currently managing director of MEC Bravo, the Hispanic specialist unit at GroupM media shop MEC. …Read the whole story M&A Media…

Mobile Marketing Daily

  Shopkick Moves From Check-In To Lean-Back In New iPad App by Steve Smith Finding a discrete place for the tablet experience between desktop and mobile will be one of the interesting marketer challenges this year. The Shopkick app is a good reminder of one of the key issues that marketers have finally understood and…

Media Daily News

Invidi Strikes Comcast Deal To Extend Addressable TV To 60 Million by Steve McClellan NEW ORLEANS — Addressable TV company Invidi has just struck a deal to deploy its system in Comcast Cable households around the country. Confirming the news during a 4As Conference session, Invidi Executive Vice President Michael Kubin said the company’s addressable…