Affluents’ Lifestyles Are Technology-enabled And Media-infused

Affluent lifestyles today are technology-enabled and media-infused. In recent years, their ownership of mobile devices went from niche to mainstream with unprecedented speed, and their overall use of digital media continues to rise. At the same time, Affluent use of traditional media such as television and print are down only modestly, resulting in an overall…

Mobile Marketing Daily

  Shopkick Moves From Check-In To Lean-Back In New iPad App by Steve Smith Finding a discrete place for the tablet experience between desktop and mobile will be one of the interesting marketer challenges this year. The Shopkick app is a good reminder of one of the key issues that marketers have finally understood and…

Facebook Is Form of Self-Affirmation

Facebook Is Form of Self-Affirmation by Erik Sass Facebook‘s massive popularity is due at least in part to its psychological impact on users, including beneficial effects like bolstering feelings of confidence and self-worth, according to a new study by researchers at the University of Wisconsin and Cornell University. …Read the whole story   BEVERAGES Good…

Around the Net in Brand Marketing

Google Nixes Bricks And Mortar EWeek Andy Rubin, Google’s Android chief, says recent reports that Google retail stores are in the works are unfounded. There had been buzz about Google getting into retail in major cities, but the chief of Google’s Android ecosystem said no to reporters at the Mobile World Congress event in Barcelona,…

Google Still Shut Out of Facebook’s Ad Exchange; Nickelodeon Targets ‘Post-Millennials’ in Upfront

Facebook’s Ad Exchange Gives AOL Access, But Google Still Shut Out. AOL Joins Mediamath, Turn, AppNexus, Rocketfuel and Others. It appears Facebook is opening up its exchange inventory to everyone but Google. Full Article Nickelodeon Targets ‘Post-Millennials’ in Upfront. Children’s Net Moves Beyond TV, Rolls Out App Along With New Shows. Nickelodeon is looking to serve children born after 2005,…